Samoa Times will deliver the results you need.

In addition to the advantages of publishing in the indigenous language of your target market, bilingual advertising content is available to the advertiser wishing to reach the emerging generation of New Zealand born Samoans who enjoy significant disposable income levels.  The advertising and advertorial content of the publication also strategically targets and meets the increasingly demanding purchase power of the Samoan community.

Samoa Times is affiliated with Radio Samoa and is promoted using this partnership link. Events and advertising in the newspaper is promoted on the radio station daily. This maximizes the advertisers opportunity to receive maximum target market coverage.

DEMOGRAPHICS – SAMOAN PEOPLE POPULATION IN NZ

(taken from Statistics New Zealand publication “Samoan People in New Zealand: 2013”, www.stats.govt.nz).

Samoans remains the largest Pacific peoples ethnic group
The total population of Pacific peoples in New Zealand is 29594. Samoan ethnic group remained the largest Pacific ethnic group, at 48.7 percent of the Pacific peoples population (144,138 people). Other Pacific ethnic groups with large populations included:
• Cook Islands Maori – 61,839 people (20.9 percent of Pacific peoples population)
• Tongan – 60,333 people (20.4 percent)
• Niuean – 23,883 people (8.1 percent).

Population
The Samoan ethnic group comprised 144,138 people or 3.6 percent of people that stated an ethnic group living in New Zealand on 5 March 2013.

Where people live
For people identifying with the Samoan ethnic group living in New Zealand on 5 March 2013:
• 92.9 percent (133,971 people) lived in the North Island and 7.1 percent (10,167 people) lived in the South Island. Less than 1 percent (3 people) lived in the Chatham Islands.
• 93.7 percent (135,090 people) lived in the main urban areas (populations of 30,000 or more).
• The most common region to live in was the Auckland Region (66.5 percent or 95,916 people), followed by the Wellington Region (15.5 percent or 22,383 people), and the Canterbury Region (4.8 percent or 6,984 people).
• Of those living in the Auckland Region, the majority usually lived in the Mangere-Otahuhu Local Board Area (18.3 percent), Otara-Papatoetoe Local Board Area (17.6 percent), and Manurewa Local Board Area (14.9 percent).

Labour force
For people aged 15 years and over identifying with the Samoan ethnic group and living in New Zealand on 5 March 2013:
Of the 91,476 people aged 15 years and over, 63.8 percent (58,320 people) were in the labour force.

Employment
For employed people aged 15 years and over identifying with the Samoan ethnic group and living in New Zealand on 5 March 2013:
80.3 percent (39,687 people) were employed full time (30 or more hours per week).

Occupation
For employed people aged 15 years and over identifying with the Samoan ethnic group and living in New Zealand on 5 March 2013:
The most common occupations were: labourers (18.6 percent or 8,295 people), professionals (14.2 percent), and clerical and administrative workers (13.2 percent).

Industry
For employed people aged 15 years and over identifying with the Samoan ethnic group and living in New Zealand on 5 March 2013:
The most common industries worked in were: manufacturing (17.3 percent or 7,788 people), health care and social assistance (9.1 percent), and retail trade (8.7 percent).

 

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