Samoa Times will deliver the results you need.

In addition to the advantages of publishing in the indigenous language of your target market, bilingual advertising content is available to the advertiser wishing to reach the emerging generation of New Zealand born Samoans who enjoy significant disposable income levels.  The advertising and advertorial content of the publication also strategically targets and meets the increasingly demanding purchase power of the Samoan community.

Samoa Times is affiliated with Radio Samoa and is promoted using this partnership link. Events and advertising in the newspaper is promoted on the radio station daily. This maximizes the advertisers opportunity to receive maximum target market coverage.

Demographic Information on Samoan People in New Zealand

(taken from Statistics New Zealand publication “Samoan People in New Zealand: 2006”, www.stats.govt.nz).

63 percent (77,109) of Samoans are able to hold an everyday conversation in Samoan. This is a decrease of 4 percentage points since 2001.

In 2006, Samoans were the largest Pacific ethnic group in New Zealand, making up 131,100 or 49 percent of New Zealand’s Pacific population (265,974).

Samoans born in New Zealand account for 60 percent (77,247) of the total Samoan population.

69 percent (48,147) of Samoan adults have a formal educational qualification (secondary school or post-school qualification). The comparable figures for the total Pacific and New Zealand populations are 65 percent and 75 percent, respectively.

A higher proportion of overseas-born Samoans than New Zealand-born Samoans were able to speak Samoan (90 percent and 44 percent, respectively).

The proportion of New Zealand-born Samoans able to speak Samoan increased between the 5-9 years age group (40 percent) and 25-29 years age group (52 percent) before decreasing to a low of 22 percent for the 55-59 years age group.

The Samoan population in New Zealand increased by 14 percent between 2001 and 2006.

Ninety three percent (121,782) of the Samoan population in New Zealand in 2006 lived in the North Island. Of the Samoans living in the South Island, 71 percent (9,318) lived in the Canterbury region.